Amazon Fire TV - Smart Meets Art

A TV so beautiful, people mistake it for a work of art.

The TV category has become an endless loop of louder specs and bigger promises. So for the launch of Amazon’s new Ember Artline, we went in a completely different direction.

Rather than making another “smart TV” commercial, we built the campaign around a simple idea: Ember Artline is so beautiful, people could mistake it for art. With curated artwork and interchangeable designer frames, it’s designed to belong on your wall even when it’s off - while still doing everything you need when it’s on.

Because it’s not just a smart TV. It’s an art TV.