At only 30 years old, Alexandra McInnis scaled advertising collective Murder Hornet from two people to a sought-after shop that serves Fortune 100 clients including Lipton and Amazon Fire TV—with zero outside investors.… Read More.
Since its introduction at CES 2026, Amazon's Ember Artline with Fire TV had yet to make it to the "big screen" (pun probably intended). However, its recent campaign, Smart Meets Art, paints the ultra-thin TV in a more humorous light (pun most definitely not intended). Created with independent agency Murder Hornet, the campaigns accompanying spots take a jab at the oversimplification of modern art and play off the entertainment of secondhand embarrassment...... See More.
As President of the ad agency Murder Hornet, Alexandra McInnis has helped redefine what agency services can look like for brands and talent with the eye-catching tagline, "Creative Violence Solves Everything." McInnis helped scale Murder Hornet from scratch..... See More.
Freelance-focused agencies counter that they maintain consistency by anchoring client relationships with a small group of full-time staff. At Murder Hornet, that team—called the “Nest”—oversees account management, operations, finance and creative leadership, McInnis said during the debate, while the “Swarm” of freelancers handles the work itself. Through this approach, it has secured a mix of agency-of-record relationships and project-based work, McInnis said'.... See More.
“We wish them well and look forward to their next chapter. But we also wish WPP and their Brobdingnagian brethren would stop pretending Mischief is cut from the same cloth as McCann or that VML is the same kind of creature as Murder Hornet”... See More.
“This year’s event tackled topics ranging from navigating economic uncertainty to complementary leadership styles, the future of agency models and the evolving role of AI—all aimed at helping small agencies thrive…” “Sandy Greenberg, co-founder and CEO of Terri & Sandy, debated Alex McInnis, president of Murder Hornet, on the merits of the traditional agency model.”.. See More.
“Murder Hornet, a 10-person creative agency based in Atlanta, is not afraid to tap into its “swarm” of freelancers to build creative teams that pack a sting.”... See More.